Search visibility · Generative Engine Optimization
GEO — get cited by AI
Get your brand mentioned and cited when people ask ChatGPT, Perplexity, Gemini, Claude, Copilot and Google’s AI Overviews for answers and recommendations.
In short
GEO (generative engine optimization) is the work of getting your brand mentioned and cited when people ask AI tools — ChatGPT, Perplexity, Gemini, Claude, Copilot and Google’s AI Overviews — for answers and recommendations. It combines pages AI crawlers can reach and read, content with clear facts that are easy to quote, consistent details about your business across the web, and mentions on the sources those models trust.
A growing share of research now starts in a chat box. Someone asks an assistant which agency, clinic, software or supplier to choose — and gets a short answer with a handful of names and sources. If you are not one of them, you are not in the conversation.
Generative engines pick sources differently from a list of ten blue links. They favor pages they can retrieve and parse, passages that state facts plainly, and brands that are described consistently across many independent sources. GEO works on all three.
What's included
What our GEO work covers.
AI visibility audit
What ChatGPT, Perplexity, Gemini and AI Overviews say about you and your competitors for the prompts that matter — your baseline.
AI crawler access
A deliberate robots.txt policy for GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and others, and pages that render as plain HTML.
Citation-ready content
Clear definitions, sourced statistics, comparisons and original data — the passages models like to quote.
Entity consistency
Your name, description, services and profiles aligned everywhere, with Organization schema tying them together.
Brand mentions
Digital PR, reviews, directories and communities that put your brand in the sources AI tools draw on.
Tracking
A fixed prompt set re-run over time, plus AI referral traffic in your analytics, so progress is measurable.
How it works
How a GEO engagement runs.
- 01
Baseline
We run your key prompts across the major AI tools and record who is mentioned and cited today.
- 02
Diagnose
We find why competitors get chosen: the pages, facts and sources the models rely on.
- 03
Build & earn
We fix access, publish citation-ready content and earn mentions on the sources that matter.
- 04
Re-measure
We re-run the same prompts, report your share of mentions and citations, and iterate.
Is it for you?
Who GEO is for.
- Brands whose customers ask AI tools for recommendations in their category
- B2B, SaaS and professional services with long, research-heavy buying cycles
- Companies that rank well on Google but are missing from AI answers
- Businesses entering a new market that want to be known from the start
FAQ
GEO questions, answered.
Is GEO different from SEO?
It overlaps heavily. Many AI tools retrieve live web results before they answer, so strong SEO is the base. GEO adds what those tools specifically reward: content that is easy to quote, a consistent description of your business everywhere, and mentions on the independent sources models trust.
Can you guarantee that ChatGPT will mention us?
No one can. AI answers vary with the exact prompt, the user and the model version, and they change over time. What we do is measure your visibility across a fixed set of prompts and improve it — and show you the numbers either way.
How do you track AI visibility?
We re-run a defined set of prompts across ChatGPT, Perplexity, Gemini and Google’s AI Overviews on a schedule and log whether you are mentioned, cited and linked. We also separate referral traffic from AI tools in your analytics.
Should we block AI crawlers?
It depends on the crawler. Some bots collect data to train models; others fetch pages to answer a user’s question in real time — blocking the second kind can remove you from AI answers entirely. We help you decide bot by bot.
How quickly does GEO work?
AI search tools that fetch live pages — Perplexity, ChatGPT search, AI Overviews — can reflect changes within weeks of your pages being crawled. What a model “knows” from its training data changes more slowly, with new model versions.
Let's talk about GEO.
Tell us where you stand and where you want to be. We will reply with questions or a first plan.
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